Content Marketing

We craft purposeful, targeted content that hits its mark.

Your brand's communication foundation is much more than pretty prose and perky copywriting. We make sure that each piece of your brand's representative content -- be it web copy, social media or PR -- is on pitch with your brand's core messaging. Whether it's B2B or B2C, we develop content that resonates with your people. No wrong note. 

Content Marketing
  • Content Strategy Sessions (marketing and social media)
  • Content/Editorial Mission Statement
  • Content Style Guide
  • Content Editorial Calendar
  • Topic/Title Ideation & Generation
  • Social Media Content 
  • Blog set-up w/up to 8 500-word posts
  • Press Kits
  • Web Content
  • Curated Content
  • White Papers
  • Case Studies
  • Email Content

Let us create your content foundation for pitch-perfect messaging.

Shaston Writes approaches content marketing from a holistic approach -- from soup to nuts.  We start by devising your brand's content marketing mission statement and brand-specific style guide. Then, we draft content that's true to your core values and unique brand personality. Why? Because a clear messaging foundation successfully resonates with your tribe every time. 

Writing

$65 per hour

Copywriting

  • Press Releases
  • Press Kits
  • Crowd Funding Campaign Copy
  • Web Content
  • Blog Posts
  • Social Media Content
  • Infographic Copy
  • Tutorials

Ghostwriting, Non-Fiction, Journalism

  • Books
  • eBooks
  • Articles
  • Arts Reviews
  • Profiles 
  • Series

 

We write from your heart to the heart of your tribe. It's our superpower.

Your distinctiveness sets you apart from the crowd.  We create content that does just that. Whether it's e-books, articles, blogging or white papers,  we know how to capture your essence and elevate your voice above the white noise. 

Editing

$45 per hour

Substantive

  • Story/Topic Assessment
  • Story/Copy Focus
  • Research Direction
  • Lede and Hooks
  • Fact Checking
  • Attribution, Citation, Corroboration
  • Voice
  • Clarity and Readability
  • Audience Appropriateness

 

 

Copy Editing

  • Proofreading
  • Usage
  • Style
  • Word Choice
  • Passive vs. Active Voice
  • Clarity
  • Grammar, Spelling, and Punctuation

 

 

 

We spit-shine your copy.

Good writing sends a message to the world marketplace that you're a polished professional. Good editing ensures your writing is solid and that you care about your message and the people to whom you're communicating.  Our recommendation? Don't skip this step!

Video Development & Scriptwriting

$100/hour

 

Short Documentary

YouTube Videos

Website Videos

Testimonial/Customer Interviews

Product Demos

Brand "Culture" Videos

Social Media Uploads

Sales Presentations

Good video tells your story in a way nothing else can.

Shaston Writes knows how important strong video content is to your brand. Armed with film school screenwriting and video/broadcast field production experience, we craft strong, engaging scripts that show the world who you are.

Social Media

$55 per hour

 

Social Media Planning & Strategy

Profile Set-Up/Design

Social Media Content List

Social Media Content Calendar

Let us capture your brand's best social media image.

When done right, your brand's social media profiles -- Facebook, Twitter, LinkedIn, Google+ -- are snapshots of you. Capturing your brand image in a few well-chosen words is as much an art as it is a science.  It's also another one of our superpowers.