Samples

CADA: Art Basel Miami

Art Curator Ludlow E. Bailey has his hands in many pots. He has to be pro-active if he’s to succeed in bringing African Diaspora artists and their creations to the international scene.  In recent years, he’s paved a path for these specialized artists to get the exposure they deserve..

Denise Marie Filmore

Denise Marie Filmore can start a business on a whim and make it soar. We were neighbors for 5 years. But one fateful November day in 2012, Denise and I talked for hours about launching her new venture as a start-up marketing coach and I caught her fire! We’ve been inseparable ever since. It’s..

Press Releases

Click on the links below to peruse samples of press releases
Maids of Havana: The Movie
Press Announcement: PR3 — MOH (5)

Crowd Funding Campaign Launch Event: MOH Press Release Revision3(1) (1)
 
Contemporary African Diaspora Art (CADA)
Mother Goddess..

The Essential Marketing Collateral Checklist

The Essential Marketing Collateral Checklist

 

People have different takes on what marketing collateral is. Some say it’s a file of general sales materials that account execs use to pitch new clients. Others say it’s a tool chest of documents that accompany a product or service promotion. Both are correct.

The way I see..

Posted by Sharon@ShastonWrites in Blog, 0 comments
25 Tools to Create Infographics for Your Small Business Website

25 Tools to Create Infographics for Your Small Business Website

Believe it or not, people will share infographics 3 times more than they’ll share other content types. That’s because they’re little visual bite-sized content snacks rather than a 1,000-word blog post or 9-minute video meal. Until recently, creating infographics has been the domain..

Posted by Sharon@ShastonWrites in Content, 0 comments
Terms You Should Know: Message Architecture

Terms You Should Know: Message Architecture

Imagine a tree — a content tree. If content represents the branches, message architecture would be the trunk from which the branches grow.

Some call it message framework. Others refer to it as message architecture (my preferred term). It’s the message structure behind all your brand’s..

Posted by Sharon@ShastonWrites in Blog, 0 comments
Social trends to watch out for in 2018

Social trends to watch out for in 2018

Since the 2016 elections, “fake news” has become a favorite cliche in public discourse. It has also directly affected how people perceive information sources. Tribalism, community discussion groups, and person-to-person conversations are replacing traditional information sources and, as..

Posted by Sharon@ShastonWrites in Social Media, 0 comments